We know exactly how this feels. We have been there.

Hi! We are Joe Bavonese and Casey Truffo – two business coaches who are also group practice owners with multiple locations. We have helped hundreds of Group Practice owners around the country just like you successfully reduce overwhelm, find more time, increase profit and navigate the myriad challenges of creating a smooth-running, profitable Group Practice.

It is time to stop the struggle. Let us help make running your group practice easier and lighter.

You don’t have to re-invent the wheel.

Announcing: Our New GROUP PRACTICE PROFITS Mentorship
for existing group practice owners who are ready to…

Stop the overwhelm. Work fewer hours. Take home more money.

If you want less stress, fewer money worries, more profit, and a happier team, join business coaches and group practice owners, Joe Bavonese and Casey Truffo for this innovative mentorship program.

Join Joe, and Casey, and like-minded group practice owners from all over the country for the Group Practice Mentorship Program.


This is an ongoing mentorship for the Group Practice owner who wants training, and monthly group accountability and support to increase revenues, improve systems, decrease stress and enhance the fun and increase profit.

Monthly Group Coaching Calls – Work through stuck spots – stay on track – move forward. (Second Monday of the month)

Join us for monthly coaching calls with Joe and Casey – which includes both teaching segments followed by Q&A.

  • Stop leaking money  
  • Stop unnecessary overwhelm by identifying systems that can help you immediately find more ease.
  • Discover ways to get more referrals (AND more staff)
  • Get your questions answered
  • Stay motivated
  • Consult and share challenges and successes with like-minded peers.

Online Forum Available Every Day

Post Questions, Challenges, Successes – and Get Feedback from People Who Totally Understand What You’re Dealing With!
  • Enjoy a wealth of resources in our online forum: contracts; spreadsheets; systems and procedures
  • Draw from the wisdom of the group – especially when difficult, unexpected challenges occur
  • Get great feedback from seasoned clinicians who are also successful, saavy business owners
  • Share your breakthroughs and successes
  • Stay motivated and accountable for continual growth

Monthly Accountability Calls  (fourth Monday of the month)

It is easy to get off track when you are wearing a dozen hats and managing a zillion tasks. Don’t let overwhelm or someone else’s priorities determine what you do or do not accomplish. Join Casey and your peers for this monthly accountability call to

  1. Assist in project planning and management 
  2. Stay on top of the activities that will help your practice the most.
  3. Ask questions and get support in areas where you feel challenged or stuck.

2 1/2-Day Live Events (Past participants have said this event was worth an entire year of membership) February and August each Year

  • NOTE: These events are on hold due to COVID19, and will be replaced by a virtual event
  • For two days we will get together for in-person training, personal feedback, motivation, and FUN (Friday night hosted dinner) and the all day Saturday and Sunday
  • Join us live in sunny, southern California for a 2-day live event just for this mentorship.
  • We will have two full days to get in-person feedback from one another and talk about Group Practice concerns and successes – plus the opportunity to get up-close and personal inside Joe and Casey’s practices.
  • Learn what Joe and Casey do about their stuck places and what is working/not working for them. You’ll get any current strategies, systems and marketing ideas that Joe and Casey are implementing.
  • Attendance at this live event will only be for people in this mentorship. There is no extra charge for this event. However, you will be responsible for your travel, hotel and food expenses.

“Integrity Day”

  • Quarterly you are invited to join Casey and your peers for an ‘Integrity Day.’ The Integrity Day is a one-day virtual event – where you step away from seeing clients for the day – to make significant progress on all those ‘to do’ items on your list that you never seem to have time for.
  • Here is how the Integrity Day works
  • At the beginning of the day, we will check in together and set our objectives for the morning.
  • Just before lunch, we will check in to report progress and set our goals for the afternoon.
  • At the end of the day, we will do a final check-in and cheer for each member’s successes!
  • Past participants have used the Integrity Day to document their systems, make progress on their marketing plan, and create their ‘CEO Dashboard.’

Internet Marketing Q&A Calls (Quarterly)

  • Looking for more referrals? We know people are looking online for therapists. But how do you help them find YOUR website?

Joe Bavonese has spent years learning about internet marketing and has helped therapists around the country to increase their online referrals. Once a quarter, GPP participants can pick his brain about search engine optimization, Google Ads, along with questions such as “I am moving to a new website. Do I replace the old one immediately with my shiny, new one?” (The answer might surprise you.)


Personalized Adwords Campaign Review

Joe Bavonese has been working with Adwords since it’s inception and is hired by therapists around the world to help them with their Adwords Marketing Campaign. As you probably know, Adwords is tricky and it is easy to lose hundreds to thousands of dollars on poorly designed campaigns. Even well-paid marketing agencies can get it wrong when it comes to marketing a counseling group practice.

As a participant in our Group Practice Profits mentorship, Joe will review one of your Adwords campaigns and give you specific ‘next action steps’ to help make your campaigns more cost-effective and client attractive. This is a highly sought-after and wonderful benefit.

Personalized Profit and Loss Review.

Casey’s husband Bob is a 45-year accountant, and he and Casey will look at your Profit and Loss report and help you “understand the numbers.” Most small businesses fail because people do not know their numbers.

With this review, you will learn how to read your P&L reports monthly to make sure you are on track for success.

Casey and Bob will help you identify how well your practice is doing financially and identify potential areas to improve profit or reduce expenses.

11 Time Management Principles by Joe Bavonese.

You may not know this, but Joe Bavonese is a Productivity Ninja. He is gifting all participants in this program with his new productivity course. Here is what he says about it:

“Group Practice owners often struggle with staying organized and productive, with all the diverse tasks they must attend to every day. Because of all the activities, both personal and work-related, that I do every day and week, I’ve had to master time management. I been studying and implementing the best strategies for getting the most done every day, and will share with you my top 11 Time Management principles that you can easily implement in your own life.”

From Independent Contractor to Employee by Casey Truffo.

The Dynamex Supreme Court decision in California now makes it very difficult if not impossible for CA group practice owners to have independent contractors on staff. But how do you convert your contractors to employees? This pre-recorded class was created to give you a lot of information as to how to do that – from how to pay them to how to navigate the conversation in ways that will maintain your culture.

That said, it is not legal advice so you will hear me suggest contacting an employment attorney for any legal questions.

In this program, we cover:
  • Compensation models: Flat fee vs percentage.
  • Calculating what you really can afford to pay – so you don’t end up paying too much.
  • A structure (and sample spreadsheet) you can use when discussing the change with your clinicians.
  • How to set up your payroll process.
  • My attorney will be on one of the calls to answer our legal questions.
  • How to handle complaints re the transition …and much more.

What kinds of results can you expect?

Like most things, you get back what you put in. But let us share what some of our past graduates have achieved:

  • Our last graduated, on average, increased their income in ONE year by  44%. This means if you are generating $400,000 of income this year, your could potentially bring in an addtional $176,000 next year!
  • Another graduate was able to recover over $10,000 in past billings
  • Several graduates opened new locations – setting them up to generate tens of thousands of additional revenue
  • Others created systems and hired admin support which, for one graduate, resulted in a 59% improvement in converting callers to clients.


Pay in payments: $500 one-time, enrollment fee, and 6 monthly payments of $499.

The fine print:

  • This mentorship program is not a drop-in program. You are committing to the full 6 months. Our goal is to help you build the Group Practice you really want and not ‘quit before the miracle.’ And what we as business owners know is that building a Group Practice is a marathon – not a sprint. There are no ‘quickie’ ways to long-term success. We are ready to partner with you – shoulder to shoulder with individualized feedback to help you build the business you want. We want you to be successful, so we are only taking people who are motivated and ready to move their business to the next level. No refunds will be granted.
  • All group calls will be recorded so you can listen and learn again and again.

Our experience makes the difference. Let us show you the path to less overwhelm, more profit and more time with your family.


Joe Bavonese, PhD

Joe has been running a Group Practice since 1999, and currently has 26 associates working in 3 locations. He developed the first program exclusively designed for therapists in Group Practice in 2009, and since then has coached hundreds of Group Practice owners. Joe has also presented on Private Practice and Group Practice growth strategies at 18 national conferences, including the American Psychological Association; Psychotherapy Networker, and the California Psychological Association.


Casey Truffo, LMFT

Casey founded Be A Wealthy Therapist in 2004 and has reached over 75,000 therapists on 5 continents with her coaching, conferences, and writings. She has written 3 books; her latest is titled “From Clinician to Confident CEO.” Casey also runs a group practice in OC California – currently with 2 locations. Her passion is helping group practice owners create more profit and better systems to make running their business more fun and much easier.

Imagine it is one year from now. Where will you be?

This is your fork in the road. You have two choices. You can continue as you have. Or you can join us and get the teaching, support, and help to learn what you don’t know.

It is up to you. What will you do?