Finding Group Practice Difficult?
We know exactly how this feels. We have been there.

Hi! We are Joe Bavonese and Casey Truffo – two licensed therapists and business coaches who are also group practice owners with multiple locations. We have helped hundreds of Group Practice owners around the country just like you successfully reduce overwhelm, find more time, increase profit and navigate the myriad challenges of creating a smooth-running, profitable Group Practice.

It is time to stop the struggle. Let us help make running your group practice easier and lighter.

You don’t have to re-invent the wheel.

Announcing: Our GROUP PRACTICE PROFITS Mentorship
for existing group practice owners who are ready to…

Stop the overwhelm. Work fewer Hours. take home more money.

If you want less stress, fewer money worries, more profit, and a happier team, join business coaches and group practice owners, Joe Bavonese and Casey Truffo for this innovative mentorship program.

Join Joe, and Casey, and like-minded group practice owners from all over the country for the Group Practice Mentorship Program.

Here is what is in store for you with our Group Practice Profits Mentorship Program

You will have the opportunity to:

Be exposed to new information, strategies, and support to create a robust, smooth-running, profitable, and fun Group Practice

  • Understand the six roles of the Therapy Business CEO – and learn how to improve your skills in each role
  • Find out which of your CEO roles is less efficient and learn what to do about it!
  • Get answers to every question you’ve ever had about growing your Group Practice, from people who have done this for over 15 years
  • End feelings of isolation by joining a phenomenal ‘network of support’ – and get honest, compassionate feedback from colleagues who totally understand what you’re dealing with every day
  • Identify hidden opportunities for increased revenue and profit

You will also learn how to:

  • Develop ‘turn-key’ operational systems that improve efficiency and free up your time
  • Run the practice efficiently, so it doesn’t run you!
  • Discover which responsibilities you can really let go of, to reduce your overwhelm and improve your work-life balance
  • Hire clinical and admin staff who are excited to be part of your team – and then create a compelling work culture that people love to be part of
  • Make crucial practice decisions based on data rather than impulsivity or fear
  • Increase the number of new client inquiries dramatically
  • Ethically improve retention of existing clients
  • Identify and move past limiting beliefs (Yes, we all have them)

In joining this program you will join the graduates of our previous mentorships who have

  • Great systems that make their lives easier
  • More profit in the bank – payroll is easy to meet!
  • Less feelings of overwhelm
  • More understanding of setting priorities and what to do next
  • Ability to see fewer therapy clients if they wish
  • More time for leisure and family

Questions? Please click here to reach us.


This is an ongoing mentorship for the Group Practice owner who wants training, and monthly group accountability and support to increase revenues, improve systems, decrease stress and enhance the fun and increase profit.

TWO Monthly Group Coaching Video Calls – Work through stuck spots – stay on track – move forward. (Second and Fourth Mondays of the month)

Join us for monthly coaching calls with Joe and Casey – which includes both teaching segments followed by Q&A.

  • Stop leaking money  
  • Stop unnecessary overwhelm by identifying systems that can help you immediately find more ease.
  • Discover ways to get more referrals (AND more staff)
  • Get your questions answered
  • GET SUPPORT! For the inevitable ups and downs of Group Practice – especially emotionally
  • SHARE YOUR SUCCESS! Get acknowledgment for what’s working well.
  • Stay motivated
  • Consult and share challenges and successes with like-minded peers.

Online Forum Available Every Day

Post Questions, Challenges, Successes – and Get Rapid Feedback from People Who Totally Understand What You’re Dealing With!
  • Enjoy a wealth of resources in our online forum: contracts; spreadsheets; systems and procedures
  • Draw from the wisdom of the group – especially when difficult, unexpected challenges occur
  • Get great feedback from seasoned clinicians who are also successful, saavy business owners
  • Share your breakthroughs and successes
  • Stay motivated and accountable for continual growth

2 1/2-Day Live Events (Past participants have said this event was worth an entire year of membership) February and August

  • For two days we will get together for in-person training, personal feedback, motivation, and FUN (Friday night hosted dinner) and the all day Saturday and Sunday
  • Join us live in sunny, southern California for a 2-day live event just for this mentorship.
  • We will have two full days to get in-person feedback from one another and talk about Group Practice concerns and successes – plus the opportunity to get up-close and personal inside Joe and Casey’s practices.
  • Learn what Joe and Casey do about their stuck places and what is working/not working for them. You’ll get any current strategies, systems and marketing ideas that Joe and Casey are implementing.
  • Attendance at this live event will only be for people in this mentorship. There is no extra charge for this event. However, you will be responsible for your travel, hotel and food expenses.

Google Ads Campaign Creation & Review

Joe Bavonese has been working with Google Ads since it’s inception and is hired by therapists around the world to help them with their Google Ads Marketing Campaign. As you probably know, Google Ads are tricky and it is easy to lose hundreds to thousands of dollars on poorly designed campaigns. Even well-paid marketing agencies can get it wrong when it comes to marketing a counseling group practice.

As a participant in our Group Practice Profits mentorship, Joe will create a Google Ad campaign for you – or review one of your existing Ad campaigns. In his review, Joe will give you specific ‘next action steps’ to help make your campaigns more cost-effective and client attractive. This is a highly sought-after and wonderful benefit that many have used to increase referrals.

Personalized Profit and Loss Review.

Casey’s husband Bob is a 45-year accountant, and he and Casey will look at your Profit and Loss report and help you “understand the numbers.” Most small businesses fail because people do not know their numbers.

With this review, you will learn how to read your P&L reports monthly to make sure you are on track for success.

Casey and Bob will help you identify how well your practice is doing financially and identify potential areas to improve profit or reduce expenses.

11 Time Management Principles by Joe Bavonese.

You may not know this, but Joe Bavonese is a Productivity Ninja. He is gifting all participants in this program with his new productivity course. Here is what he says about it:

“Group Practice owners often struggle with staying organized and productive, with all the diverse tasks they must attend to every day. Because of all the activities, both personal and work-related, that I do every day and week, I’ve had to master time management. I been studying and implementing the best strategies for getting the most done every day, and will share with you my top 11 Time Management principles that you can easily implement in your own life.”

From Independent Contractor to Employee by Casey Truffo.

The Dynamex Supreme Court decision in California now makes it very difficult if not impossible for CA group practice owners to have independent contractors on staff. But how do you convert your contractors to employees? This pre-recorded class was created to give you a lot of information as to how to do that – from how to pay them to how to navigate the conversation in ways that will maintain your culture.

That said, it is not legal advice so you will hear me suggest contacting an employment attorney for any legal questions.

In this program, we cover:
  • Compensation models: Flat fee vs percentage.
  • Calculating what you really can afford to pay – so you don’t end up paying too much.
  • A structure (and sample spreadsheet) you can use when discussing the change with your clinicians.
  • How to set up your payroll process.
  • My attorney will be on one of the calls to answer our legal questions.
  • How to handle complaints re the transition …and much more.

Questions? Please click here to reach us.

What kinds of results can you expect?

Like most things, you get back what you put in. But let us share what some of our past graduates have achieved:

  • Your mileage will vary, but on average, participants have increased their income annually by 25%. This means if you are generating $500,000 of income this year, your could potentially bring in an additional $100,000 next year
  • Another participant recovered over $10,000 in past billings by creating a new system he had never thought of
  • Several graduates opened new locations – setting them up to generate tens of thousands of additional revenue
  • Using our proprietary Tracking Sheet, participants discover exactly how to reduce expenses and maximize profit
  • Others created systems and hired admin support which, for one graduate, resulted in a 59% improvement in converting callers to clients.


Pay in payments: $500 one-time, enrollment fee and 6 monthly payments of $499 for a total of $3,494. After 6 months, you can stay in the program as long as you like, on a month-to-month basis, for a monthly fee of $499.

The fine print:

  • This mentorship program is not a drop-in program. You are committing to the full 6 months. Our goal is to help you build the Group Practice you really want and not ‘quit before the miracle.’ And what we as business owners know is that building a Group Practice is a marathon – not a sprint. There are no ‘quickie’ ways to long-term success. We are ready to partner with you – shoulder to shoulder with individualized feedback to help you build the business you want. We want you to be successful, so we are only taking people who are motivated and ready to move their business to the next level. No refunds will be granted.
  • All group calls will be recorded so you can listen and learn again and again.
  • Participants will be accepted by application and interview only.

Questions? Please click here to reach us.

Our experience makes the difference. Let us show you the path to less overwhelm, more profit and more time with your family.


Joe Bavonese, PhD

Joe has been running a Group Practice since 1999, and currently has 26 associates working in 3 locations. He developed the first program exclusively designed for therapists in Group Practice in 2009, and since then has coached hundreds of Group Practice owners. Joe has also presented on Private Practice and Group Practice growth strategies at 18 national conferences, including the American Psychological Association; Psychotherapy Networker, and the California Psychological Association.


Casey Truffo, LMFT

Casey founded Be A Wealthy Therapist in 2004 and has reached over 75,000 therapists on 5 continents with her coaching, conferences, and writings. She has written 3 books; her latest is titled “From Clinician to Confident CEO.” Casey also runs a group practice in OC California – currently with 2 locations. Her passion is helping group practice owners create more profit and better systems to make running their business more fun and much easier.

Imagine it is one year from now. Where will you be?

This is your fork in the road. You have two choices. You can continue as you have. Or you can join us and get the teaching, support, and help to learn what you don’t know.

It is up to you. What will you do?

Questions? Please click here to reach us.